Packaging design and social network campaign. The redesign of the graphic elements aimed to "premium-ize" the brand. The use of a very pale bluish and purple gradient hints at the products and their delicacy. Hot silver embossing and gilding accentuate the finesse and minimalism of the packaging

Done in collaboration with Cortège

DESIGN/PACKAGING: Valentin Breyne, Jessica Cheix
PHOTOGRAPHY: Jessica Cheix

Sussi is a brand that has earned its audience over 20 years. But with the rising of young generation, they needed to update their brand image to stay dynamic and attractive in the eyes of millennials.

We participated in researches and defined the concept of each season, as well designed the patterns of each collection. Started from the noble spirit as brand’s heritage, we have created a new universe of “women of influence” and empowered them with intellectual glamour. Named after two women of influence in Chinese and Western history, Wu Zetian and Elisabeth I, the brand WE has its strong visual identity.

Done while at Royalties

CREATIVE DIRECTION: Olivier Bontemps
ART DIRECTION: Valentin Breyne
DESIGN: Xiazi Zhang, Xu Yang, Margaux Lecharny, Valentin Breyne, Qiaoran Qin, Kaixin Lyu

Responding to the tumultuous political climate, Milly's FW 17 collection sought to display the empowerment of rebuilding oneself from fractures. Through photography & animation, we built the campaign off the message that "there is beauty in the fractures, in the mending."

We played with different ideas of fractures using broken glass, animations and "ripped" pieces of oneself. Each image reveals something about the models from both the inside & outside.

Done in collaboration with Sagmeister&Walsh (now &Walsh)

CREATIVE DIRECTION: Jessica Walsh
DESIGN: Angela Iannarelli, Matteo Giuseppe Pani, Yu Chen, Gabriela Namie, Fumi Omori, Vittori Perotti, Valentin Breyne, Daniel Forero
SET DESIGN & PROPS: Arielle Casale
PHOTOGRAPHY: Charley Parden, Henry Hargreaves
MAKE UP: Anastasia Durasova
PRODUCTION: Erica Grubman, Group Theory
3D / ANIMATION: FrankNitty, Yaya Xu, Heejae Kim, Pierre Bourjo, Clive Biley
RETOUCHING: Daniel Plateado, Khoi Pham, Angela Iannarelli

Cui Linglong is a new exploration of Emerald Garden JinCui, younger, more artistic, and more urban, the place reinterprets food in modern language with more hybridity.

Going to a top restaurant is not just the satisfaction of the tongue, but a journey from the senses to the soul. It allows people to walk into another world from the moment they open the door.

The identity takes up the key element of the mother brand - the emerald in the garden. All the graphic elements are built around a grid which takes the bevels of the jewel as well as its characteristic color.

Done while at Cortège

ART DIRECTION: Valentin Breyne
DESIGN: Zupan Guo, Jessica Cheix, Valentin Breyne
PHOTOGRAPHY: Jessica Cheix
PRODUCTION: Cortège
RETOUCHING: Cortège

Milly, the fashion brand wanted their rebrand, advertising & communications to reflect the attributes of their new collections: edgy, irreverent, bold and colorful.

We created a campaign consisting of over 400 images and animations that rolled out on social. Each application reflects the themes and inspirations of the most recent season's clothing line and patterns.

Done in collaboration with Sagmeister&Walsh (now &Walsh)

CREATIVE / ART DIRECTION: Jessica Walsh, Stefan Sagmeister
DESIGN  : Jessica Walsh, Angela Iannarelli, Aron Filkey, Matteo Giuseppe Pani, Daniel Forero, Valentin Breyne, Olivier Charland, Dennis Adelmann, Gabriela Namie
PHOTOGRAPHY: Henry Hargreaves, Aron Filkey
MAKE UP: Anastasia Durasova
PRODUCTION: Group Theory, Molly Brunk, Emily Frank
3D / ANIMATION: Esteban Diácono, Brad Pickard, Pierre Bourjo, Joe Wright
RETOUCHING  : Lutz & Schmidt, Daniel Plateado