Packaging design and social network campaign. The redesign of the graphic elements aimed to "premium-ize" the brand. The use of a very pale bluish and purple gradient hints at the products and their delicacy. Hot silver embossing and gilding accentuate the finesse and minimalism of the packaging
Done in collaboration with Cortège
DESIGN/PACKAGING: Valentin Breyne, Jessica Cheix
PHOTOGRAPHY: Jessica Cheix
MODEL AGENCY:
Responding to the tumultuous political climate, Milly's FW 17 collection sought to display the empowerment of rebuilding oneself from fractures. Through photography & animation, we built the campaign off the message that "there is beauty in the fractures, in the mending."
We played with different ideas of fractures using broken glass, animations and "ripped" pieces of oneself. Each image reveals something about the models from both the inside & outside.
Done in collaboration with Sagmeister&Walsh (now &Walsh)
CREATIVE DIRECTION: Jessica Walsh
DESIGN: Angela Iannarelli, Matteo Giuseppe Pani, Yu Chen, Gabriela Namie, Fumi Omori, Vittori Perotti, Valentin Breyne, Daniel Forero
SET DESIGN & PROPS: Arielle Casale
PHOTOGRAPHY: Charley Parden, Henry Hargreaves
MAKE UP: Anastasia Durasova
PRODUCTION: Erica Grubman, Group Theory
3D / ANIMATION: FrankNitty, Yaya Xu, Heejae Kim, Pierre Bourjo, Clive Biley
RETOUCHING: Daniel Plateado, Khoi Pham, Angela Iannarelli
We worked on a rebrand campaign that showed
Milly's evolution by evolving the existing logo through animation and placement. Milly, a fashion brand developed by designer Michelle Smith, wanted their rebrand, advertising & communications to reflect the attributes of their new collections: edgy, irreverent,
bold and colorful.
When Michelle established the Milly brand, it gained fast recognition for its retro & vintage inspired looks, merging American silhouettes with French atelier style. While Michelle has kept emphasis on impeccable details and high-end custom fabrics, the style has shifted towards bolder and more fashion forward looks.
We kept the existing logo mark but evolved it through animation and placement. Whether the logo grows flowers, freezes to ice or is painted onto a woman's body, each application reflects the themes and inspirations of the most recent season's clothing line and patterns. Consumers are accustomed to digesting large amounts of imagery and content from brands daily through social media. Recognizing this, we created a campaign consisting of over 400 images and animations that accompanied an influencer program that rolled out on social. Follow @milly on Instagram for the full campaign.
Done in collaboration with Sagmeister&Walsh (now andWalsh)
CREATIVE / ART DIRECTION: Jessica Walsh, Stefan Sagmeister
DESIGN: Jessica Walsh, Angela Iannarelli, Aron Filkey, Matteo Giuseppe Pani, Daniel Forero, Valentin Breyne, Olivier Charland, Dennis Adelmann, Gabriela Nami
PHOTOGRAPHY: Henry Hargreaves, Aron Filke
MAKE UP: Anastasia Durasov
PRODUCTION: Group Theory, Molly Brunk, Emily Frank
3D / ANIMATION: Esteban Diácono, Brad Pickard, Pierre Bourjo, Joe Wright
RETOUCHING : Lutz & Schmidt, Daniel Plateado
Milly's evolution by evolving the existing logo through animation and placement. Milly, a fashion brand developed by designer Michelle Smith, wanted their rebrand, advertising & communications to reflect the attributes of their new collections: edgy, irreverent,
bold and colorful.
When Michelle established the Milly brand, it gained fast recognition for its retro & vintage inspired looks, merging American silhouettes with French atelier style. While Michelle has kept emphasis on impeccable details and high-end custom fabrics, the style has shifted towards bolder and more fashion forward looks.
We kept the existing logo mark but evolved it through animation and placement. Whether the logo grows flowers, freezes to ice or is painted onto a woman's body, each application reflects the themes and inspirations of the most recent season's clothing line and patterns. Consumers are accustomed to digesting large amounts of imagery and content from brands daily through social media. Recognizing this, we created a campaign consisting of over 400 images and animations that accompanied an influencer program that rolled out on social. Follow @milly on Instagram for the full campaign.
Done in collaboration with Sagmeister&Walsh (now andWalsh)
CREATIVE / ART DIRECTION: Jessica Walsh, Stefan Sagmeister
DESIGN: Jessica Walsh, Angela Iannarelli, Aron Filkey, Matteo Giuseppe Pani, Daniel Forero, Valentin Breyne, Olivier Charland, Dennis Adelmann, Gabriela Nami
PHOTOGRAPHY: Henry Hargreaves, Aron Filke
MAKE UP: Anastasia Durasov
PRODUCTION: Group Theory, Molly Brunk, Emily Frank
3D / ANIMATION: Esteban Diácono, Brad Pickard, Pierre Bourjo, Joe Wright
RETOUCHING : Lutz & Schmidt, Daniel Plateado