Since its launch in 1994, Orange has had a very strong identity and its logo has become iconic. Orange was looking for new, more concise expressions of its brand, making it more flexible for online use, more visible in smaller places such as on devices, understated but still clearly visible. We created a small, animated logo that has been developed to work in small dimensions.

Call it concise, mini, simplified, compact; this logo says Orange, even at a glance.

Done in collaboration with Royalties