Sussi is a brand that has earned its audience over 20 years. But with the rising of young generation, they needed to update their brand image to stay dynamic and attractive in the eyes of millennials.

We participated in researches and defined the concept of each season, as well designed the patterns of each collection. Started from the noble spirit as brand’s heritage, we have created a new universe of “women of influence” and empowered them with intellectual glamour. Named after two women of influence in Chinese and Western history, Wu Zetian and Elisabeth I, the brand WE has its strong visual identity.

Done in collaboration with Royalties